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Blog

Articles are an easy source for generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories. Your signature usually consists of 4 to 8 lines. The first line would be the title of the website that you want to advertise. The last line would be the link to your website and the lines in between these would be a sales pitch to draw your viewers to your website.

Back links are the best source of increasing your traffic. You want as many links to your page as you can secure. Choose pages that have a good Page Rank. Be careful to distinguish the Page Rank of a site and the Page Rank of its pages. The Page Rank of a site is the rank of its homepage. You want your link on a page that has high rank, as well as the rank of the homepage.

Choose pages having the least links possible, especially if their Page Rank is small. It can be more effective to have a link from a page with a rank of 4 and only a few links rather then a link from a page with a rank of 6 and a large number of links.

Hopefully, this information about back links and page rank has been helpful to you. When you first get into Internet marketing, it can be confusing and the new terms you encounter may not be perfectly understandable. We will host one more article on this subject, so please come back later for the final article on Page Rank and how to increase your website Google Rank.

How To Increase Your Page Rank

December 22nd, 2010

Google Page Rank is based on back links. Back links are links placed on other blogs, posted in articles, and submitted to book marking sites that point back to your website. The more back links you have, the higher your PR will be. Back links may be time consuming, yet this is an essential step in creating a high PR. How do you create back links while watching your PR move from 0 to 3, or 5, or even higher?

The first suggestion would be to join as many forums and message boards as possible. Forums are a great way to achieve links to your website. Most forums allow you to have a signature or name inserted in your comments. You can create a link to your blog or website. Make sure the forum is closely related to the content on your website. You will still get a link to your site if it is not related, but if it is similar to your website you will be accomplishing two tasks at once. You will be advertising for your website, bringing in targeted traffic. You will also be building a websites presence in the cyber world.

The next idea for awesome traffic and building PR is to submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google.

You can use e-zine ads or newsletters and place links in them. Creating an e-zine will probably be the most beneficial step you can take for increasing your web presence. When you create an e-zine, you will be able to keep visitors coming back to your website for more by using signatures. E-zine’s will also allow you to increase your back links. By creating an e-zine you can submit your information about your e-zine to an e-zine directory. This directory will link to your website giving you a free link in the process.

These are simple and easy ways to obtain free links to your website or blog. For more tips and suggestions on improving your page rank, and pushing traffic to you site, please come back and read the next blog post.

Facebook Marketing

December 2nd, 2010

La Costa FacebookFacebook has become so much more than a social network to share daily hellos and photos. Facebook has become an online marketing expert! Facebook is easy to implement but just as effective as standard marketing.

Facebook has turned into one of the most popular websites in the world. With thousands of visitors every day, it is easy to see why it is a place for every business and company to showcase their brand.

How is Facebook marketing different from other forms of Internet marketing? The major difference may be the huge traffic advantage already available. Another advantage is the fact Facebook has many tools and application accessible for free or inexpensive downloads.

After you join Facebook, you will need to create your own network of friends and colleagues. Invite friends to join, and build up to invitations sent out to their friends. Next, join groups and news feeds of areas of close interests to your brand. Don’t forget, it is also important to spread your interests to other fields as well. You may find a few amazing clients and customers in other areas not even related to your brand.

La Costa Marketing is an expert in the field of web design, Internet Marketing, and social media. Why not contact one of our representatives today if you need assistance or have questions about setting up your own Facebook account.

When you are ready to branch out into new areas of marketing your brand or website, you might want to try marketing on Facebook. Here, you will find that you have everything you will need for a successful marketing campaign. From high volume traffic to tools to great advertising, Facebook has it all. And La Costa Marketing can help set it up for you!

Avoiding Automatic Spam Filtering

Why do you send newsletters to your customers and clients? Do you want them to be aware of special promotions and sales? Are you offering advice, tips, and inspiring ideas for their business? Or perhaps you want to invite them to a seminar, or webinar. Whatever the reason, if your newsletter regularly ends up in a junk folder, or spam filter, you wasted your time, money, and efforts. How do you know your letter will make it into the inbox, and just as important, opened and read by the recipient?

Spam filters are great assets to email systems. No one likes spam, even when it lands in the spam folder. Don’t allow your newsletter to end up in the black zone hole! Here’s a great tip. Maybe you are aware of this idea already or maybe you had no clue. Either way, if you neglect this tiny, but helpful tip, many of your clients may never see your newsletter, even after they signed up for your invitation.

Top spam words to avoid include the following words:

Click here
Free
Important
% off
Discount
Promotion or promotional offer
Free
Prize or prizes
Bonus

You may also want to steer clear of these often used practices : large size fonts, special characters such as exclamation points or dollar signs, and the use of all capital letters.

Remember these phrases as you work on your copy and your letter may become a welcomed sight in your customer’s inbox rather than something for the system to flush in 30 days.

Feel free to leave a comment if you know of more words that spell “SPAM.” We all would like to benefit from your knowledge!

Creative Email Marketing

October 11th, 2010

Customer participation dropped, responses stalled, and your bounce rate is higher than it has ever been since your first created email/newsletter. Why? Are you tired of the same old routine newsletter you sent your clients and customers every week now for the past year? If you are tired of it, don’t you think your clients are bored with it, too? Do you need a little spice in the pot, maybe a dash of hot pepper? It’s time your clients looked forward to each newsletter you send out, and here’s how to make that happen.

Use some variety in content. Stop sending the same, “Hi everybody. Here’s what we got going this week.” I can see your subscribers rolling their eyes and reaching for the “delete” button now. Everyone sends email, news feeds, and RSS feeds. You MUST stand out from the others or your clients will wave bye-bye as they start looking for something new.

What can you do to make your newsletter “POP?” Try these suggestions:

First, write to your customers as if they were your friends. Use a friendly voice, not an encyclopedia tone. Don’t sound like a robot fed computer program. Keep a light, happy, and casual tenor and your clients will look forward to their letter from you.

Second, add an element of surprise. Include bits of trivia, world records, “Did you know?” snippets, or even quirky jokes. Maybe it’s time to stick in a video link, music, or slide presentations. You may want to consider giveaways, surveys, and polls.

Third, vibrant blurbs that feature people are a nice addition to your newsletter. People want to “meet” the faces behind the business world. They like to feel connected as if they were real friends with the ones who visit their inbox. Really, it’s true! So feature people: the CEO, the distributors, and the warehouse workers. You might want to include comments from other customers.

Last, try a quiz-like sweepstakes where a prize will be given for the winner. Keep the gift clever and fun, but inexpensive, and make sure it has something to do with your business. Your customers signed up for your newsletter because they were interested in what you do. So if you are a graphics company, do not offer a trial packet of make-up as your prize! Keep it business related. And mention the winner in the next newsletter. Everyone feels important when they see their name in print!

So you’ve been monitoring, monitoring, monitoring and now understand the landscape of your customers social communities, now what? Well it’s time to speak up. Maybe you’ve noticed some trends or particular issues arise and now it’s time to reach out and respond. By using Social Media to provide insight into your customer’s issues you are creating a whole new dynamic of customer interaction.

Engaging and participating in the customers conversation is the first step to gaining their trust. Although be careful because the same rules apply to social networking conversations as to real life, and that is you only get one chance to make a first impression. Show your knowledge and expertise and don’t go for the hard close, don’t worry the customer will remember you.

As a reseller of software we often come across individuals using Social Media communities to ask questions about our products. This gives us the opportunity to display our knowledge of the solutions and answer their question. 9 times out of 10 that customer walks away more knowledgeable and with a positive opinion of our organization. We may not have won their business that day but we have created a good faith relationship and were also able to obtained customer information, which we can store in our CRM system for future engagement.

Every industry is different but the same concepts apply, if you are monitoring social conversations and a relevant topic comes up you are now in position to engage the customer and assist them. Whether it’s a marketing, sales or customer service issue you are still providing value and more importantly ROI for your monitoring efforts.

Social CRM is more than just tracking customers on Twitter, seeing how many followers you can get on Facebook or monitoring your customers feeds in your CRM system. There still needs to be an interaction with the customer. Social CRM defined by Paul Greenburg an avid CRM enthusiast looks something like this:

“CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.”

Monitor, Monitor, Monitor

Conversations are taking place online whether your company approves of them or not. With social media outlets such as Facebook, Twitter, forums, and blogs customers are discussing products and services, leaving feedback, and makings suggestions.

With this activity taking place it is very important for companies to monitor and listen to online communities and social networks for discussions about their company, competitors, and industry. With this information the company can then understand how the customer feels and plan accordingly.

We came across a good example of Social Media customer monitoring recently when a manufacturer of golf clubs was following an industry related forum. A customer started a thread to voice their concern about a faulty club that they had just purchased. Take note, the first thing that they did was consult their peers, rather than call the company’s headquarters to report the problem.

This is why it is so important for the company to pay attention, the social media monitor from the golf club company responded to the poster, got their contact information and resolved the issue. They were also able to stop production on the brand new faulty clubs saving future customer anguish.

In addition technology can not be forgotten, applications are often used to monitor social media networks, the company in question performed their monitoring manually but they did use their CRM application to record information. The CRM was used to enter the end users information and record the communications with the customer. They were also able to log a support case in the system to document the issue with the club and to expedite the resolution process.

The moral of the story is monitoring the customer is not something you should do, it’s something you have to do.

Welcome, we thank you for visiting.  Here is a brief look into what we do…

La Costa Marketing is a company dedicated to helping organizations manage customer relationships. Whether it’s with CRM applications like Salesforce.com, Social Media like Facebook, or tracking the open/click report of an e-mail sent, our goal is to teach our clients how to properly engage their customers, strengthen their customer relationships, and close more deals! 

In this day in age essentially every company uses Social Media and CRM applications to some extent, but most do not have an effective strategy in place.  We use these applications on a regular basis to help our clients, so we understand what works and what doesn’t.  Our experience allows us to help implement a strategy that will close more business and retain clients.

Ok… enough about what we do.  Lets talk about what we’re going to do, and that’s engage YOU the reader.  We will use this blog as a forum to explain best practices for Social Media and CRM applications, along with industry trends or whatever else we feel to be relevant and interesting.  You may also see as time goes on Social Media and CRM become synonymous with each-other, thus the term Social CRM. So look forward to future posts as we delve into this topic.   

That’s all for now, thanks for stopping by and continue following this blog by subscribing to our feed here.


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